As a young woman growing up in Australia, our founder Raegan Moya-Jones was introduced
to many traditional practices of motherhood. One of them in particular-- swaddling
babies in generously sized, gentle muslin sheets-- amazed her. Even the fussiest
babies seemed to sleep more peacefully in muslin. Despite the hot days and the cold
nights, muslin swaddles helped keep babies comfortable. And, most importantly, the
very act of swaddling seemed to build a bond between mothers and their babies.
When she moved to the U.S. and started her own family, Raegan couldn’t find any
swaddles like the ones she remembered from home. The only swaddles available were
too small. Or made of much-too-thick flannel. Or, simply, unattractive.
And so, aden + anais was born. And within months of hitting the market, aden + anais swaddles
starting popping up in magazines, on blogs for new mothers, in virtually every celebrity gift registry,
and in stores around the country.
Today, aden + anais, has brought the legacy of muslin together with
fashion forward design to create a line of products that are as stylish as they
are useful; and as simple as they are beautiful. We believe in muslin--
the way it looks, the way it feels, the way it works-- to improve the lives of babies
and their mothers no matter who they are or where they live.
The proof is in every product we make.
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"Swaddling requires nothing more than a large blanket made of light
breathable material and two loving hands"
Raegan Moya-Jones
Chief Executive Officer
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