When Raegan Moya-Jones moved from her native Australia to the US and started a family,
she brought with her many traditions of motherhood. Passed down from mother to daughter
for generations, these traditions bound the women in her family and her culture
But, of course, a lot had changed. Cloth diapers were replaced with disposable
ones. Home-sterilized glass bottles were now dishwasher-safe plastic. Strollers had
gone from buggy-sized to nearly the size of an SUV.
What surprised Raegan most about
the traditions she was taught wasn’t what changed, however. It was what hadn’t.
For as long her mother or her grandmother could remember, mothers in Australia swaddled
their babies. And they did it in pure cotton muslin.
No matter how hot it got in
Australia, babies always seemed comfortable and cool during the summer months. And
no matter how chilly the night air became in the evenings, muslin swaddling always
seemed to protect babies from ever noticing the chill.
When Raegan started her own
family, she knew that swaddling in muslin would be a part of her traditions as a
mother. But when she tried to find a swaddle like the ones she remembered from home,
she couldn’t. Those that she did find were too small; too thick and heavy; too restrictive;
So, she did what any mother would: she made sure her children
could have the very best by rolling up her sleeves and getting to work. And that’s
why she started aden + anais.
Raegan designed a swaddle large enough to be truly
useful to mothers-- and not just for swaddling but as a stroller cover, nursing
shield, tummy time blanket, or a burping cloth. She found the softest, gentlest muslin
she could to fashion them out of. And she started creating colorful, modern prints that
would transform this simple tool of motherhood into something stylish and fun for both
baby and mom.
Now, she's a Mom on a Mission... bringing the benefits of swaddling and the world's best baby
products to mothers around the world through aden + anais.
"All of my daughters were sleeping 10 to 12 hours a night by the time
they were 12 weeks old."
Chief Executive Officer