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shop by category

staying true to our promise of stylish + versatile comfort

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baby playmat

grab a front-row seat as baby reaches developmental milestones

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new arrivals

explore the latest newborn arrivals, baby sleep solutions, bibs and more

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easy swaddle™

soothing swaddles are a key part of establishing a serene sleep routine

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exclusive sale

shop and save 30% off must haves for baby while supplies last 

shop by collections

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Harry Potter™

add a dash of wonder with our new enchanting collection

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our exceptional collection of luxurious baby products and gifts

baby clothing

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baby gift sets

receiving blankets made for swaddling, tummy time and more

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baby swaddles

shop and save 30% off must haves for baby 

Aden and Anais essentialsAden and Anais essentials

The same aden + anais you love now available in your every day essentials

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crib sheets

Our curated collection of baby must-haves is specially designed with you in mind.  Featuring playful prints crafted with a durable weave, each product is made to endure every mess and milestone in style.

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wonder woman™

Dynamic prints of bursting stars and comic book-inspired graphics. Empowering your little ones to brave their surroundings with the curiosity and confidence of their favorite superhero.

new snuggle Knit™ star

Our most snuggly fabric yet has a new addition. These supremely soft must-haves feature a super stretch that offers ultimate versatility, perfect for bedtime and beyond. A must-have for both parent and baby, the snuggle knit collection is designed to keep baby cozy all season long.


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Most popular picks for the little one

Browse our top selling items