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easy swaddle™

discover fuss-free sleep with the new easy swaddle™ collection

new arrivals

browse our newest arrivals for the season

comfort knit™

new cotton rich fabric designed for newborns 

exclusive sale

shop and save 30% off must haves for baby 

our newest collection for the coming season


These strong and versatile pieces include colorful muslin swaddles and a reversible blanket with splashes of powerful red, mesmerizing blue and energetic yellow.

wonder woman™

Dynamic prints of bursting stars and comic book-inspired graphics. Empowering your little ones to brave their surroundings with the confidence of their favorite superhero.

new snuggle Knit™ star

Our most snuggly fabric yet has a new addition. These supremely soft must-haves feature a super stretch that offers ultimate versatility, perfect for bedtime and beyond. A must-have for both parent and baby, the snuggle knit collection is designed to keep baby cozy all season long.


how to swaddle

with this step-by-step guide and a little practice,
you’ll be a master swaddler in no time.

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