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easy swaddle™

discover fuss-free sleep with the new easy swaddle™ collection

new arrivals

browse our newest arrivals for the season


share your love for classic superheroes with our new collection

comfort knit™

new cotton rich fabric designed for newborns 

our newest collection for the coming season

the best baby bonding top

Making mom feel covered while enjoying the closest skin-to-skin contact and cuddles with her newborn. View the page for more information and step-by-step instructions.

how to swaddle

with this step-by-step guide and a little practice,
you’ll be a master swaddler in no time.

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