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Worrying about when and how to send out a baby arrival announcement is the last thing on the mind of most new parents, but a baby birth announcement is a great way to share your new bundle of joy with the world!

A reflex is an involuntary movement or action. We all have them, including newborns. Babies are born with several reflexes that are necessary for survival such as sucking and swallowing. They’re also born with what is known as the moro reflex, or startle reflex. Keep reading to answer questions such as what is the startle reflex, why do babies have a startle reflex, and when do babies lose the startle reflex.

As the temperature starts to drop, your first thought used to be something along the lines of “I love winter, scarves, and hot drinks!” You probably didn’t have to give too much thought to how would stay warm during the cold winter months. 

Wondering what to pack in your hospital bag? Here are the hospital bag packing list you should gather before your due date for mom, baby and partners.

Wondering should you swaddle a newborn? We have prepared a list of safe swaddling techniques and tips to ensure your baby can sleep soundly.

with this step-by-step guide and a little practice, you’ll be a master swaddler in no time. It's a promise

Pick a fabric, any fabric. From signature aden + anais muslin to new premium jersey cotton, you can’t go wrong with our snuggly selection. Here is a breakdown of the many ways you can surround your little one in comfy goodness.

Bedtime routines are not only an essential part of healthy sleep for baby, but for parents, too. By establishing a routine, baby learns to fall asleep on their own—and comfort themselves back to sleep without the need for you to soothe them by rocking or lying next to them.

As an expecting parent, it’s hard to know exactly what baby gear you need--a bassinet or a pack-n-play? A wrap or ring sling? An electric or manual swing? It can be overwhelming! There are a ton of options on the market, and we know it’s tricky to navigate what your baby may or may not enjoy while balancing a budget. However, a baby bouncer and a baby rocker are two items we don’t see many parents regret getting for their babies. It’s especially helpful to find a baby bouncer and rocker that is able to grow with you. First, let’s look at what each is and the benefits they have to offer your family.

celebrate the magical world of disney with two new collections, our own beloved Mickey & Minnie and Dumbo

Tummy time will be your baby’s first exercise! It’s a time for little one’s to physically develop and explore the world from a new point of view. Babies spend a lot of their time sleeping. As a result, they end up spending a lot of time on their backs. Tummy time activities help to even this out while promoting your baby’s neck and core strength.

A typical day with a new baby includes eating, sleeping, and a lot of dirty diapers. But what are other things to do with a newborn? It is never too early to start developmental activities.