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with this step-by-step guide and a little practice, you’ll be a master swaddler in no time. It's a promise

Pick a fabric, any fabric. From signature aden + anais muslin to new premium jersey cotton, you can’t go wrong with our snuggly selection. Here is a breakdown of the many ways you can surround your little one in comfy goodness.

Bedtime routines are not only an essential part of healthy sleep for baby, but for parents, too. By establishing a routine, baby learns to fall asleep on their own—and comfort themselves back to sleep without the need for you to soothe them by rocking or lying next to them.

As an expecting parent, it’s hard to know exactly what baby gear you need--a bassinet or a pack-n-play? A wrap or ring sling? An electric or manual swing? It can be overwhelming! There are a ton of options on the market, and we know it’s tricky to navigate what your baby may or may not enjoy while balancing a budget. However, a baby bouncer and a baby rocker are two items we don’t see many parents regret getting for their babies. It’s especially helpful to find a baby bouncer and rocker that is able to grow with you. First, let’s look at what each is and the benefits they have to offer your family.

celebrate the magical world of disney with two new collections, our own beloved Mickey & Minnie and Dumbo

Tummy time will be your baby’s first exercise! It’s a time for little one’s to physically develop and explore the world from a new point of view. Babies spend a lot of their time sleeping. As a result, they end up spending a lot of time on their backs. Tummy time activities help to even this out while promoting your baby’s neck and core strength.

A typical day with a new baby includes eating, sleeping, and a lot of dirty diapers. But what are other things to do with a newborn? It is never too early to start developmental activities.

Any parent knows that sleep is a precious resource. You’ll do anything to get a full night’s sleep and dream about the next night as soon as you wake up. It’s one of the common threads that bind parents everywhere...sleepless nights.

Tricks of the trade from a pre-school pro on how to make the transition to the big potty

Swaddling has many benefits. It helps to reduce overstimulation and serves as an easy transition into life. But not all babies want to be swaddle

Tummy time is something every new parent has probably heard of, but that doesn’t mean they know what to do

Grab a front-row seat as baby reaches developmental milestones, like strengthened neck and core muscles